WELCOME TO
FUTURE
FIRST RULE OF THE FUTURE:
FREE YOUR MIND!
Art for Jewellery is a culture and art movement that began in the
jewellery industry. Its foundation was laid with the “Time Tunnel”
exhibition, which began with the first works in 2009 and was held at
the 2010 jewellery fair. Today, the event side is known as “Art for
Jewellery - Inspiration Hub,” and it includes the installation “Jewel’s
Time Warp,” which is dedicated to the first “Time Tunnel” exhibition.
We created a vibrant event and exhibition venue that enriches the
Istanbul Jewelry Show with artistic inspiration.
Our aim is to contribute to the branding of our jewellery, which is the
center of firsts in world jewelry history, by raising awareness all over
the world about its historical, cultural, and artistic aspects.
STYLE & INSPIRATION
Color Wheel
The Power of Colors in Jewelry the color wheel is a tool that visualizes the relationships
between colors. It arranges primary colors (red, yellow, blue) and their combinations into
secondary and tertiary colors in an orderly manner. This helps designers gain a better
understanding of color harmony, contrast, and other interactions.
From Minimalism to Maximalism
Jewellery is not just an accessory; it’s the language of your style, sometimes whispering, sometimes shouting. From the elegant and simple lines of minimalism to the bold and extravagant designs of maximalism, each style tells a unique story. Here are creative and inspiring suggestions for these two extremes.
The Craftsmanship of the Future
Artificial Intelligence (AI) technologies have entered the jewellery production field at full speed, particularly creating a new revolution in design.
Interactive and Moving Displays
Connecting with Customers.
Moving displays always attract attention. For example, a large screen
in the window that creates different effects with slowly moving
jewellery. Dynamic displays, equipped with subtle moving graphics
and LED lights, digital screens, and interactive panels, offer customers
an unforgettable experience. If your window allows, use an interactive
screen to let customers digitally try on the jewellery displayed or
control a specific light effect.
Constantly Renewed Displays
Keeping Interest Alive.
The greatest secret of dynamic displays is their constant renewal. No
matter how beautiful a display is, it loses its impact if it remains
unchanged for too long. The key to keeping customer interest at its
peak is to maintain a high tempo for the display. Some major brands
keep their customers’ interest alive by renewing their window displays
every few weeks. This approach shows that the brand is continually
renewing not only its products but also its creative vision.
Stories Told Through Jewelry
Discover the Language of Stones!
Jewellery goes beyond being mere accessories; they are precious
heirlooms passed down through generations, carrying memories,
dreams, emotions, and personal stories that transcend time. Each
piece of jewellery reflects the soul of the wearer and tells their unique
story. By embedding this narrative into the essence of your brand and
offering customers not just a piece of jewellery, but something that
will tell their story for generations, you forge a deep connection with
your audience.
FROM
PAST TO PRESENT
DISCOVER THE HISTORY OF
JEWELLERY THROUGH
ART FOR JEWELLERY GUIDANCE
We thank our historical consultant, archaeologist and writer Altan Türe, for his valuable contribution in the preparation of this content.
Neolithic Age, Chalcolithic Age, Bronze Age, Iron Age, Kingdoms of Hittite, Urartian Kingdom, The Kingdom of Phrygia, Lydians and much more history of jewellery, awaits you in the lookbook.